Why most sales training doesn't work

Thinking of taking on new sales staff?

Two out of three newly taken on salespeople fail within the first year!!

How much is this going to cost you?

One way round this is to train your existing staff to sell.

But if you are going to take on new staff then maximise your chances of getting it right first time by downloading our FREE 9 steps to employ the right salesperson (and avoid employing the wrong one!).

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When you submit you will be taken to a page where you can immediately download the 9 steps. We will not bombard you with emails or calls and you can opt out of any contact at any time.

Your company may well be responding to circumstances and have somewhat hazy ideas of what the training needs to achieve
"More sales" may well immediately appear to be what you automatically think you want, but it isn't necessarily the right answer for your company to aim for right now - if you already have a pretty full order book but little of real value/ profit there or in the pipeline - how is more of the same going to help?
Insufficient understanding of and lack of focus on the sales person's approach and attitude (over and above knowledge and aptitude) in determining ultimate success or failure in achieving the best outcome for your company in any given situation
Failure to grasp that sales training involves behaviour change and therefore requires regular training and coaching and reinforcement, together with practise and use by the delegate(s) until it becomes second nature
Nobody agrees to set standards of performance or is properly held accountable for his or her actions (and equally inactions) and their outcomes

If you're not frustrated at the lack of quality leads and appointments generated, nor fed up with having to negotiate on price or constantly struggling to beat off the competition, that's fine.

However, if you are, maybe now's the time to stop the rot

We deliver the best sales training we know how!

And we base it all on your company's real needs.

Pre-training individual or group assessment, together with individual and/ or group 'traditional' goal setting and buy-in for achievement are important and they are addressed right from the start
However, that's not the whole story. Do you really want your sales efforts to be piling on new customers whilst your engineers/ production/ service operators are already struggling to meet current demand? And existing customers are meanwhile deserting the ship because their needs are no longer being satisfactorily met?
Are you happy that those sales efforts are spread far and wide, regardless of the potential 'fit' of the targeted suspect? Or would you rather be a little more discriminating?
Do you really embrace this cycle of churn in both your customers and, probably, staff?
We believe that commercial awareness and a real understanding of how your company helps your customers achieve their needs is an equally vital component in the sales process, And we don't believe that can be done by a "painting by numbers" or "one size fits all" approach
So training content is designed to enable the individual(s) reach and maintain optimum understanding of what is needed to achieve the specific agreed overall aims and provide the sales skills and techniques to do so - along with the support to enable those skills to become embedded until they become 'second nature'
You select the most time- cost- and results-effective method of delivery for your company:
- Strategic brainstorming sessions at your place or a venue of your choice and/ or
- Traditional classroom sessions at your place or a venue of your choice and/ or
- Distance learning with individual coaching/ mentoring/ tutoring
Set your budget, the time you are prepared to allocate and decide when you will make it happen
Monitor progress and review results!